You may think of Periscope as a place to share photos and catch up with friends, but it can actually be a powerful marketing tool. These days, more and more people are using Periscope to reach potential clients and customers. However, as with all tools, it's important to know how to use it well. Here are some tips that'll help you do just that.
Know what your goals are. Why do you want to use Periscope marketing? What do you hope to accomplish with it. Before you get started, it is very important that you take the time to clearly define your goals. Decide on an effective strategy. Try to get it right the first time.
Periscope is primarily a means of sharing content. Periscope is useful for more than chatting with your friends. Treat it as a marketing medium. Create informational posts and videos to post on your Periscope page. You can reach significant numbers of people on Periscope.
Consider surfing Periscope as your company instead of yourself. When you're on your page, you have the opportunity to check out Periscope as the page itself. Do this and like pages which you think have a similar fan base, and then comment on those pages as well to get your name out to an expanded audience.
Post regularly on your Periscope page. Don't just create your business page, make several posts the first day, and then stop posting for several months. Not keeping your page updated frequently shows your audience that you don't care that much. If you need this Periscope page for your business, then stick to some kind of posting schedule.
It's really important to try to have check my blog a personality for your brand. If people find your information to be bland, they will think that about your business. Show some personality, but stay professional.
Do not create postings that are far too long. While you may have a ton of information to share, nobody will want to wade through 1,000 words to get to the point. Try to keep all of your postings as short as possible, but make sure they are well-written. You want people to be able to grasp the main idea.
Make your profile page professional. Since you are hoping for people to find you on Periscope, your profile page may be the first impression that people have of your business. By making it professional, viewers will see your company as a professional one. Make sure you use proper grammar and spelling.
Talk density helps you figure out how many people are mentioning you or your products on the social media platform. You want your talk density to be around 15 percent or more, as that would mean that you are getting plenty of attention. If it is lower than that, consider changing things up or adjusting your marketing strategy.
Figure out the best time for your Periscope posts. You will get more attention for your updates if you post them when your subscribers are checking Periscope. You could for instance share updates around noon if your subscribers are likely to check Periscope during their lunch break or share your updates during the evening.
As you can now see, Periscope is a giant marketing opportunity. After having read this helpful article, you now can imagine the possibilities for marketing with Periscope. Try not to waste additional time, get the computer fired up and start marketing with Periscope now.